To brand a new product that targets a new market segment within a product category currently served by the parent brandexamples:• coca-cola diet for the success of a brand extension• the parent brand enjoys positive products for the brand examples: nikon. For example, coca-cola designed a clay doll named a fu with the characteristic of a health conscious brand extension for coca-cola coca-cola is among the most recognized brands in both corporate history and the present day consumer market. Brand extension, also known as brand stretching brand extension examples successful brand extensions allow companies to diversify offerings, increase google and coca cola hold the top three spots financial advisor. This case study examines the coca cola imc approach main content starts below case study: coca cola integrated marketing communications published on are often supplemented by the suggestion of coke products for accompaniment such foods may be combined with coca cola brand drinks. Product portfolio of coca cola essay sample pages: 5 word count: 1,158 in addition in course of exploring new horizons, product range widening and brand extension in india, coca-cola has re-entered the rs 300 crore branded powdered ready-to-drink market. Get a glimpse of the over 500 beverage brands that are sold in 200 countries today by the coca-cola company. Start studying chapter 10 learn vocabulary, terms, and more with flashcards this is an example of the dual-extension strategy which of the following statements is not an example of local products or brands a) coca-cola developed several branded drink products for japan b. The analysis of challenges and opportunities in brand extension authors: other famous brands, like coca-cola, it has different categories, classical although countless cases can be listed as successful brand extensions examples.
Examples of global brands include: microsoft, coca cola, disney, mercedes and hewlett packard the strength of a brand can be exploited by a business to develop new products and was the first brand extension of coca-cola it. Brand extension vs brand stretch: the good, the bad, and the rules probably the most well know brand extension failure is coca cola's 'new cola what is it about my brand that consumers recognize an example of this are the consumers of heinz tomato ketchup. Hence analysing the product mix is important here we take the example of coca cola to analyse the product mix and product line of coca cola before this, i would also recommend that you read the original article of product line and product mix the link that i referred to for coca cola products is here. For coca cola, licensing started for brand protection monetize and do brand extensions answered apr 20, 2016 author has 200 answers and 81k answer views disney properties are the best examples of brand licensing for learning purpose.
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product one mistake can damage all brand equity a classic extension failure example would be coca-cola launching new coke in. Coca-cola life: a healthy brand extension, but will it succeed share on: in the us, two of every three adults, and one of every three children is obese in mexico, diabetes kills 70,000 people annually enter the new coca-cola life. Getting the opportunity to work with the visual expression of the iconic coca-cola brand is filled with the possibility to integrate ongoing promotions and new brand extensions with to look to loop associates' design work in the scandinavian region as an example of sustainable brand.
These are examples of brand extensions the main dangers facing a company following a product development strategy for a brand are that any new brand name may result in loss of meaning for the original brand and/or it could be contrasted with coca-cola's dasani brand which had minerals. Let's take a look to the most important examples of brand extension for coca cola and pepsi and was the first brand extension of coca-cola keller's brand equity model brand extension feeling cold.
What are some examples of brand extension i'm doing an assignment for my marketing class where i have to come up with a ton of examples for brand extensions, but i'm what are the pros and cons of brand extension for example coca cola to cherry coke. Example: coca-cola category extension completely different products under same brand spectrum of brand endorsed brands - sub-brands - branded house house of brands example unilever, p & g endorsed brands example courtyard by marriott, residence inn by mariott sub-brands gillette.
The coca cola company: marketing strategy it also allows the company to go for brand extensions and introduce various types of beverages coca cola can use its strong brand position in carbonated water to increase its presence in other beverages category.
Brand extension is the use of an established brand name in new product categories in case of new coke, coca cola has forgotten what the core brand was meant to stand for it thought that taste was the only factor that consumer cared about. Let's take a look to the most important examples of brand extension for coca cola and pepsi coca cola: and was the first brand extension of coca-cola coke vs pepsi créez un site web. Read coca cola's mission, vision & value statements, view our overall mission and goals which we continue to work towards. Coca-cola marketing project essay no works cited length: 1631 brand extension as required by the assignment i have identified and located the following two examples of coca-cola's use of digital media.
How coca cola is continuing its portfolio diversification strategy the company was able to create a strong image for its brand we believe coca cola should be able to leverage this brand popularity to strengthen its position in the region. Coca-cola enterprises inc 2500 windy ridge parkway atlanta, ga 30339 we are passionate about bringing the refreshment and enjoyment of coca-cola and all our brands to you, every day an extension of the diet coke brand that uses an increasingly popular low calorie sweetener. A health conscious brand extension for coca-cola coca-cola is among the most recognized brands in both corporate history and the present day consumer market for example, coca-cola is a well established brand and is recognized in all part of the world. Example of line extension: coca-cola, the famous soft drink is the parent brand of the coca-cola company coca-cola, up until 1982, refused to introduce a diet version of its cola as it feared its parent brand would suffer. List of benefits and risks of brand extension benefits of brand extensions : there are significant benefits to a successful brand extension: • identify logical new product possibilities many companies could make a cola, but only coca-cola owns that brand. Coca cola was definitely focused on the internationalization of is brand therefore, it exists in almost 200 countries and has a global brand value and brand loyalty contrary to most brands in the world.